Rationalization

We rationalize when we inauthentically offer reasons to support our claim. We are rationalizing when we give someone a reason to justify our action even though we know this reason is not really our own reason for our action, usually because the offered reason will sound better to the audience than our actual reason.
Example:

"I bought the matzo bread from Kroger's Supermarket because it is the cheapest brand and I wanted to save money," says Alex [who knows he bought the bread from Kroger's Supermarket only because his girlfriend works there].