Misleading Vividness

When the fallacy of jumping to conclusions is committed due to a special emphasis on an anecdote or other piece of evidence, then the fallacy of misleading vividness has occurred.

Example:

Yes, I read the side of the cigarette pack about smoking being harmful to your health. That's the Surgeon General's opinion, him and all his statistics. But let me tell you about my uncle. Uncle Harry has smoked cigarettes for forty years now and he's never been sick a day in his life. He even won a ski race at Lake Tahoe in his age group last year. You should have seen him zip down the mountain. He smoked a cigarette during the award ceremony, and he had a broad smile on his face. I was really proud. I can still remember the cheering. Cigarette smoking can't be as harmful as people say.

The vivid anecdote is the story about Uncle Harry. Too much emphasis is placed on it and not enough on the statistics from the Surgeon General.